Proven Solutions for Incorporating Video Into Your Marketing Strategy
Video content is a must have as part of your marketing strategy. 81% of marketers use it, and 97% of marketers say video has helped increase user understanding of their product or service. Ensure your investment delivers the return you need by partnering with our team of audience, digital marketing and video production to create video content that resonates with your target audience and performs in brand and social channels.
DOWNLOAD 2017 B2B Marketing Trends Report
Filled with valuable insights on B2B marketing behavior and important bellwether trends across high-growth industries, this report takes a look at 2018 and the top 3 areas to watch.
Top 3 Insights
- Content marketing will become more sophisticated
- An abundance of data will drive more personalized marketing
- Analytics are drilling down to single user measurement/view
Topline B2B Marketing Trends
- Marketers at enterprise companies prioritize events (83%), social media (72%) and content marketing (68%) as their top tactics to engage decision makers.
- Measuring success/ROI is the top content marketing challenge for 55% of marketers.
- Nearly half of enterprise marketers (45%) plan to increase their content marketing investment in the coming year and 42% plan to increase social media spend.