With a focus on the customer experience and differentiating values through data-driven best practices, Rhonda Wunderlin helps organizations elevate their position in the marketplace.
As Vice President, Performance Marketing at Informa Engage, Rhonda is leading the collaboration between sales and marketing. In this role, she is responsible for marketing technologies, user data integration and management, data analysis, user care and circulation fulfillment systems/processes. Rhonda has set the vision for a unified collaborative sales and marketing organization, with streamlined technology managed by a central operations team.
Earlier in her career, Rhonda consulted on best practices across a myriad of 80+ companies, helping them transform their organizations. She understands the key principles behind sales and marketing alignment, applying them effectively to organizations large and small.
Rhonda serves as an Advisory Board Member of KaiNexus and the Oracle Marketing Cloud Customer Advisory Board. In the past, she served on the boards of the AMA, Women of Austin, Rotary Club and Girl Scout Council.
Rhonda is a frequent speaker at industry events including Oracle Modern Marketing Experience, SISO (Society of Independent Show Organizers), Online Marketing Summit, Folio:Show, and many others.
Rhonda was recognized as “Modern Marketing Leader of the Year” by the Oracle Marketing Cloud Markie awards and also one of “20 Women to Watch in Sales Lead Management 2015” by the SLMA. In addition, she contributed to the “CMO’s Marketing Team of the Year”award by the Oracle Marketing Cloud Markie awards and led the team that launched a new Interactive Contentproduct offering resulting in a Killer Content Award in the “Interactive” category along with multiple SIPA Awards.