Joann Kropp is an integrated marketer, a direct marketing and client- experience professional with deep industry b2b experience, and a proven corporate leadership driver. She is a driver of results with a keen focus on company growth and ROI. Resourceful and entrepreneurial with a lengthy track record of strong strategic leadership and business development, Joann leads the industry in applying direct marketing experience to the business requirements of increased revenue, through both solid sales and organic growth.
During her 10 year tenure as Vice President of Customer Data Solutions and Market Leader at Penton (now Informa), she has focused on monetizing the company’s extensive audience database which includes over 20 Million contacts across 18 markets in six core sectors.
In pursuit of this goal, she created SmartReach, a new division, and unique digital media concept, blending direct marketing expertise with data driven marketing solutions which has consistently produced increased revenue through both solid sales and organic growth. Most recently Audience Extension, a programmatic solution was added to the SmartReach portfolio of products resulting in the fast growing product launched in 2015.
As a result of Informa acquiring Penton Media in 2016, Joann’s role expanded to include Global Data Strategy and Business Development where the focus will be data and integration of direct marketing services to the Informa markets. Bringing programmatic solutions to Informa will remain a key focus in the coming months.
Prior to joining Penton, Joann was President of Walter Karl, a division of industry-leader InfoGroup. While at Walter Karl, she spent her time working in various senior leadership roles, driving sales, M&A, P&L management and business development.