B2B Marketing Archives - Informa Design Manufacturing

In American Machinist, Blog Posts, EHS Today, Forging, Foundry, Industry Week, Insights, Material Handling & Logistics, New Equipment

Posted March 14, 2019

Hear from the experts on 2019 Trends in B2B Marketing

B2B marketing is unique, and uniquely challenging. The sales cycles are long, the buyer’s journey is complex, the influencers are many, and the data to drive decisions are diverse and [...]

By jake@graffedie.com

In American Machinist, Blog Posts, EHS Today, Forging, Foundry, Industry Week, Insights, New Equipment

Posted September 5, 2018

Content Marketing Experts Share Secrets to Success

How do you engage for success in today’s content marketing world? More and more B2B marketers are using content to propel conversations with prospects and strengthen existing customer [...]