Unlock Social Media’s Potential to Be Responsive, Relevant, and Rewarding
Our team taps the real potential of social media. It’s not about going viral, it’s about building relationships. Targeting our database of 20 million professionals and extended networks to put your message in the ideal feeds, expanding the reach of your social channel. Employing state-of-the-art e-listening tech to provide competitive insight and social strategy. It’s not rocket science, after all, it’s human communication.
DOWNLOAD 2017 B2B Marketing Trends Report
Filled with valuable insights on B2B marketing behavior and important bellwether trends across high-growth industries, this report takes a look at 2018 and the top 3 areas to watch.
Top 3 Insights
- Content marketing will become more sophisticated
- An abundance of data will drive more personalized marketing
- Analytics are drilling down to single user measurement/view
Topline B2B Marketing Trends
- Marketers at enterprise companies prioritize events (83%), social media (72%) and content marketing (68%) as their top tactics to engage decision makers.
- Measuring success/ROI is the top content marketing challenge for 55% of marketers.
- Nearly half of enterprise marketers (45%) plan to increase their content marketing investment in the coming year and 42% plan to increase social media spend.