Research

Make Data Driven Decisions with Our Expert Industry Intel

With our massive database of over 20 million users, a wealth of nuanced behavioral data, and over 100+ original research studies per year, our global research team really understands your audience. We scout out upcoming trends, test concepts, and create solutions for you to gain the competitive edge. Use our analytics and insights to make decisions that lead to success.

DOWNLOAD 2018 B2B Marketing Trends Report

B2B marketing is unique, and uniquely challenging. Priorities and practicalities vary by company size and by industry. The sales cycles are long, the buyer’s journey is complex, the influencers are many, and the data to drive decisions are diverse and voluminous.

Top 3 Insights

  • B2B marketing is unique, and uniquely challenging.
  • Priorities and practicalities vary by company size and by industry.
  • The sales cycles are long, the buyer’s journey is complex, the influencers are many, and the data to drive decisions are diverse and voluminous.

Topline B2B Marketing Trends

  • B2B Video Gaining Momentum. The incredible metrics of video cannot be ignored: It’s boosting email click-through rates 200-300% (HubSpot) and increasing landing page conversions rates by 80% (Hubspot).
  • Email Continues to Dominate. Despite many heralding the demise of email marketing, search marketing and social media have not been able to topple it, and early signs show GDPR will not have quite the effect as was feared.
  • Account Based Marketing is Trending. In our survey, 62% of those who use Account Based Marketing (ABM) intend to increase their investment in it.

Expert Spotlight

  • Kristin Letourneau Director of Market Research, Informa Engage

    With over 25 years of research experience in both corporate and academic settings, Kristin Letourneau currently serves as the Director of Market Research for Informa Engage.

  • Joanne Kropp VP of Customer Data Solutions & Market Leader

    Joann Kropp is an integrated marketer, a direct marketing and client- experience professional with deep industry b2b experience, and a proven corporate leadership driver.  She is a driver of results with a keen focus on company growth and ROI.

  • Rhonda Wunderlin VP, Demand Generations Solutions, Informa Engage

    With a focus on the customer experience and differentiating values through data-driven best practices, Rhonda Wunderlin helps organizations elevate their position in the marketplace.

  • Shelli Winter Vice President, Marketing & Creative, Informa Engage

    Shelli combines her expertise in business, marketing and creative to deliver effective marketing solutions. She is responsible for branding, user experience and marketing creative for client campaigns, events and product marketing.

Research Solutions

Brand Perception

Our in-depth market research will help you discover the market perceptions around your brand, brand awareness & recall, purchase intent, and more. These studies deliver valuable insight into the positioning of your brand among your competitors, enabling you to take your marketing strategy to the next level.

Custom Research

Gain valuable insight and guidance to deeply understand your audience, expand into new markets, test product concepts or refine your strategic plans. Custom research can also serve as a lead generator or to guide your overall content marketing strategy.

SOCIAL INTELLIGENCE

Do you really know how your social media marketing is performing relative to your competitors? Do you know what content is most effective with your prospects? We leverage social listening technologies and research analysis to provide social marketers with competitive benchmarking and the valuable insight needed to be highly effective.

State of the Market

Develop thought leadership and drive leads with this market-facing research report. Comprehensive market research is coupled with analysis from a subject-matter expert around an industry hot-button issue producing a robust 20+ page report. Leverage these insights for smart decision-making and to provide your customers & prospects with exclusive industry expertise.

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