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DOWNLOAD 2017 B2B Marketing Trends Report
Filled with valuable insights on B2B marketing behavior and important bellwether trends across high-growth industries, this report takes a look at 2018 and the top 3 areas to watch.
Top 3 Insights
- Content marketing will become more sophisticated
- An abundance of data will drive more personalized marketing
- Analytics are drilling down to single user measurement/view
Topline B2B Marketing Trends
- Marketers at enterprise companies prioritize events (83%), social media (72%) and content marketing (68%) as their top tactics to engage decision makers.
- Measuring success/ROI is the top content marketing challenge for 55% of marketers.
- Nearly half of enterprise marketers (45%) plan to increase their content marketing investment in the coming year and 42% plan to increase social media spend.