Leading Edge of Manufacturing Innovation

Showcasing the latest products and solutions to a global network of industrial buyers that are transforming manufacturing.

New Equipment Digest Audience

Buying Team Reach

NED Audience Involved in Purchasing

0 %

are mid to large size companies

0 %

are involved in purchasing industrial products

0 %

increase in NED Directory page views

Solving Marketers Biggest Challenges

Launch and Awareness
Launch and Awareness
Over 125 new industrial products are featured every month, be one of them.
Interactive Storytelling
Interactive Storytelling
Tell your implementation and product development story.
Product Research
Product Research
80% of new product launches fail, don’t be part of the 80%.

Helping marketers develop product messaging strategies and advertising programs to increase sales.

Marketing Solutions

RESEARCH

Guide your strategy, gain insights, stay ahead of the competition.

CONTENT MARKETING

Fuel content marketing strategies with visual storytelling, content creation services and lead conversion programs.

ADVERTISING

Reach a large or hyper-targeted audience via display, newsletters, programmatic, native, and print options.

SOCIAL

Leverage our audience data to increase your social engagement & conversions.

VIDEO

Rely on video to engage audiences, attract new prospects and tell your story with impact.

LEAD GENERATION

Engage target audiences, generate and qualify leads through behavioral scoring to shorten the sales cycle.

Cool Campaigns

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Using Research as a Base for your Content Marketing and Lead Generation Strategy

Not all marketers have the opportunity to launch a marketing program with a blank slate, but when the occasion arose for the ABB Marketing Team, they knew that they wanted to do it right.  With the goal of generating new leads for their business division through content marketing and digital channels the team knew they needed a partner that could deliver a rich database to target their key personas, unique solutions for engaging prospects and expertise for converting those prospects to leads.

Manufacturing Insights

Expert Spotlight

  • Travis Hessman Editor-in-Chief & Senior Content Director

    Travis has created content addressing the challenges faced by the manufacturing sector for over 18 years. His skill for developing and executing successful content strategy is evident through continued site growth and reaching a landmark 1M page views per month.

  • Karen Field Executive Director, Content

    Karen oversees the content vision and strategy across media and live events for the Infrastructure Intelligence Group. She is passionate about audience engagement and is laser focused on creating highly unique content for an audience of technical and business professionals.

  • Kristin Letourneau Director of Market Research, Informa Engage

    With over 25 years of research experience in both corporate and academic settings, Kristin Letourneau currently serves as the Director of Market Research for Informa Engage.

  • Jane Cooper Marketing Director, Infrastructure Intelligence

    Jane directs content marketing initiatives for the Infrastructure group and helps inform our marketing partners on content strategy, development, distribution, and measurement in today’s complex buyer landscape.

Stay up-to-date on the latest marketing trends.

Sales

Account Executive – West
Dave Kathe
630.841.8804
david.kathe@informa.com

Account Executive – MI
Joe DiNardo
216.931.9245
joe.dinardo@informa.com

Managing Director
John DiPaola
440.331.6099
john.dipaola@informa.com

Media Sales Specialist 
Mark Lingl
239.314.8043
mark.c.lingl@informa.com

Editorial

Editor in Chief
Senior Content Director
Travis Hessman
travis.hessman@informa.com

Senior Editor
John Hitch
john.hitch@informa.com

Product Editor
Laura Davis
laura.davis@informa.com

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