MH&L

Delivering Clarity to the Complexities of Supply Chain

Using focused content and deep demographic data to help marketers focus in on supply chain, logistics and material handling decision makers and guide them smoothly from discovery, to consideration, to purchase.

MH&L Audience

Logistics Team Reach

Top Categories Purchased

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manager and above

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are involved in purchasing

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monthly page views

Solving Marketers Biggest Challenges

Launch & Awareness
Launch & Awareness
Build awareness and generate excitement for new solutions and products.
Content Marketing
Content Marketing
Inform to engage and convert hardcore leads. Strategies that increase engagement and leads.
Engaged Sales Leads
Engaged Sales Leads
Driving a faster sales cycle.

Increase your sales with our help–through product messaging strategies and adept advertising programs.

Marketing Solutions

RESEARCH

Guide your strategy, gain insights, stay ahead of the competition.

CONTENT MARKETING

Fuel content marketing strategies with visual storytelling, content creation services and lead conversion programs.

ADVERTISING

Reach a large or hyper-targeted audience via display, newsletters, programmatic, native, and print options.

SOCIAL

Leverage our audience data to increase your social engagement & conversions.

VIDEO

Rely on video to engage audiences, attract new prospects and tell your story with impact.

LEAD GENERATION

Engage target audiences, generate and qualify leads through behavioral scoring to shorten the sales cycle.

Cool Campaigns

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Using Research as a Base for your Content Marketing and Lead Generation Strategy

Not all marketers have the opportunity to launch a marketing program with a blank slate, but when the occasion arose for the ABB Marketing Team, they knew that they wanted to do it right.  With the goal of generating new leads for their business division through content marketing and digital channels the team knew they needed a partner that could deliver a rich database to target their key personas, unique solutions for engaging prospects and expertise for converting those prospects to leads.

Manufacturing Insights

Expert Spotlight

  • Rhonda Wunderlin VP, Demand Generations Solutions, Informa Engage

    With a focus on the customer experience and differentiating values through data-driven best practices, Rhonda Wunderlin helps organizations elevate their position in the marketplace.

  • Dave Blanchard Senior Director of Content, EHS Today and Material Handling & Logistics

    Dave literally wrote the book on supply chain management. It’s called Supply Chain Management Best Practices. He’s a regular speaker at industry trade shows and conferences, and an award winning editorial leader on Informa’s best known brands.

  • Karen Field Executive Director, Content

    Karen oversees the content vision and strategy across media and live events for the Infrastructure Intelligence Group. She is passionate about audience engagement and is laser focused on creating highly unique content for an audience of technical and business professionals.

  • John Dipaola Sales Director Informa Manufacturing

    John’s leadership on sales and brand strategy drives business goals. For over 20 years, he has advised and coached on change management in B2B media, and helped countless companies take their brand to the next level.

Stay up-to-date on the latest marketing trends.

Sales

Account Executive – West
Dave Kathe
630.841.8804
david.kathe@informa.com

Media Sales Specialist
Mark Crews
727.267.8020
mark.c.crews@informa.com

Managing Director
John DiPaola
440.331.6099
john.dipaola@informa.com

Editorial

Senior Director of the Content
Dave Blanchard
dave.blanchard@informa.com

Contributing Editor
Adrienne Selko
adrienne.selko@informa.com

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