Marketing Strategies to Improve Workplace Safety
By Kristie Lorette
Marketing strategies are typically applied to improving a company’s sales or the public perception of that company. These same marketing strategies that help a company externally can also be applied internally for various workplace needs. In particular, marketing strategies have proven to be beneficial in improving workplace safety and encouraging employee awareness of overall health and safety in a company. The strategies that tend to be most effective are those that recognize the fastest way to capture and retain the audience’s interest, as well as those that utilize motivational techniques to encourage the long-term benefits of applying the information.