Lead Generation

Convert Qualified Leads with Our Experts at Your Side

To generate high-quality leads, you need to know the priorities of your target audience. When you can employ a support team that, like you, deeply understands your client’s business needs, but is also expert in the latest marketing strategies and has access to behavioral data, conversion rates will soar.

DOWNLOAD 2017 B2B Marketing Trends Report

Filled with valuable insights on B2B marketing behavior and important bellwether trends across high-growth industries, this report takes a look at 2018 and the top 3 areas to watch.

Top 3 Insights

  • Content marketing will become more sophisticated
  • An abundance of data will drive more personalized marketing
  • Analytics are drilling down to single user measurement/view

Topline B2B Marketing Trends

  • Marketers at enterprise companies prioritize events (83%), social media (72%) and content marketing (68%) as their top tactics to engage decision makers.
  • Measuring success/ROI is the top content marketing challenge for 55% of marketers.
  • Nearly half of enterprise marketers (45%) plan to increase their content marketing investment in the coming year and 42% plan to increase social media spend.

Informa Expert Spotlight

  • Rhonda Wunderlin VP, Demand Generations Solutions, Informa Engage

    With a focus on the customer experience and differentiating values through data-driven best practices, Rhonda Wunderlin helps organizations elevate their position in the marketplace.

  • Karen Field Executive Director, Content

    Karen oversees the content vision and strategy across media and live events for the Infrastructure Intelligence Group. She is passionate about audience engagement and is laser focused on creating highly unique content for an audience of technical and business professionals.

  • Tim Stark Global Director, Digital Events, Informa Engage

    Tim and his Digital Events Coordination team successfully manage over 1,000 webinars a year. With 26 years of B2B media experience, Tim knows how to get results: In 2017, they generated over 350K registrations.

  • Jacquie Niemiec SVP Marketing, Infrastructure Intelligence

    With a focus on content marketing and program development, Jacquie helps customers leverage new marketing technology and solutions to meet their business goals.

Lead Generation Solutions

CONTENT ENGAGEMENT CENTER

Our in-depth market research will help you better understand the market perceptions around your brand, brand awareness & recall, purchase intent, and more. Providing valuable insight into the positioning of your brand among your competitors so you can take your marketing strategy to the next level.

FAQs

Leverage our  content experts, creative talent and marketing savvy to create a quick-read content marketing asset that engages your target audience by answering common questions about a particular topic, issue or trend.

STORYSCAPES

Guide users through a topic in a deeply engaging way with a visually-stunning, interactive web experience and bring your content to life across all devices. Blend high-quality content, compelling imagery and interactive elements into an immersive user experience that allows visitors to explore and uncover valuable content based on their level of interest.

WEBINARS

Position your company as an industry expert and connect with prospects who are actively looking for education on a key topic, or solution to their challenge. Webinars are a highly-effective format for delivering powerful, engaging content that generates targeted high-quality leads while allowing you valuable real-time interaction with prospects.

WHITE PAPERS

Provide solutions to industry problems, make recommendations for using emerging technologies or expand on research results. White papers help you establish subject-matter expertise and thought leadership. They are also effective at generating high-quality leads.

EBOOKS

Engage digital audiences while helping them solve problems and uncover opportunities around industry topics.  Compared to white papers, eBooks are typically more visual in nature and have a more conversational tone. Generate leads with custom content or by sponsoring brand content that is proven to be high-performing.

Lead Nurturing Solutions

WEBINAR LEAD TOUCH

Gain greater return on webinar investments by engaging leads immediately after the event to maintain a conversation and move them toward a follow-up action. Program includes the development of an executive summary along with a series of three emails to registrants to encourage sharing, drive on-demand views, and expose users to related content.

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