Industry Week

Where the $6T Manufacturing Industry Comes to Engage

Leveraging high-quality content, deep demographic data and behavioral insights to connect marketers with manufacturing decision makers as they strive to transform and stay ahead of the competition.

IndustryWeek Audience

IndustryWeek engages and influences manufacturing decision makers as they face unprecedented technological transformation and workforce challenges.

Who Reads IndustryWeek

Top Industries Served

0 %

have annual sales over $1B

0 %

are in high tech industries

0 M

page views per month

Solving Marketers Biggest Challenges

Interactive Storytelling
Interactive Storytelling
Share your implementation and product development story in dynamic ways.
Content Marketing
Content Marketing
Inform to engage and convert hardcore leads. Strategies that increase engagement and leads.
Engaged Sales Leads
Engaged Sales Leads
Driving a faster sales cycle.

Increase your sales with our help–through product messaging strategies and adept advertising programs.

Marketing Solutions

RESEARCH

Guide your strategy, gain insights, stay ahead of the competition.

CONTENT MARKETING

Fuel content marketing strategies with visual storytelling, content creation services and lead conversion programs.

ADVERTISING

Reach a large or hyper-targeted audience via display, newsletters, programmatic, native, and print options.

SOCIAL

Leverage our audience data to increase your social engagement & conversions.

VIDEO

Rely on video to engage audiences, attract new prospects and tell your story with impact.

LEAD GENERATION

Engage target audiences, generate and qualify leads through behavioral scoring to shorten the sales cycle.

Cool Campaigns

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Using Research as a Base for your Content Marketing and Lead Generation Strategy

Not all marketers have the opportunity to launch a marketing program with a blank slate, but when the occasion arose for the ABB Marketing Team, they knew that they wanted to do it right.  With the goal of generating new leads for their business division through content marketing and digital channels the team knew they needed a partner that could deliver a rich database to target their key personas, unique solutions for engaging prospects and expertise for converting those prospects to leads.

Manufacturing Insights

Expert Spotlight

  • Travis Hessman Editor-in-Chief & Senior Content Director

    Travis has created content addressing the challenges faced by the manufacturing sector for over 18 years. His skill for developing and executing successful content strategy is evident through continued site growth and reaching a landmark 1M page views per month.

  • Karen Field Executive Director, Content

    Karen oversees the content vision and strategy across media and live events for the Infrastructure Intelligence Group. She is passionate about audience engagement and is laser focused on creating highly unique content for an audience of technical and business professionals.

  • Jacquie Niemiec SVP Marketing, Infrastructure Intelligence

    With a focus on content marketing and program development, Jacquie helps customers leverage new marketing technology and solutions to meet their business goals.

  • John Dipaola Sales Director Informa Manufacturing

    John’s leadership on sales and brand strategy drives business goals. For over 20 years, he has advised and coached on change management in B2B media, and helped countless companies take their brand to the next level.

Stay up-to-date on the latest marketing trends.

Sales

Sales Director & Midwest
John DiPaola
216.931.9546
john.dipaola@informa.com

Northeast/Southeast/Northwest/Intl
David Altany
216.931.9245  
dave.altany@informa.com

West Coast/Upper Midwest
Alex Nordlinger
312.623.6766  
alex.nordlinger@informa.com

Japan
Yoshinori Ikeda
81.3.3661.6138
pbi2010@gol.com

Italy
Casiraghi Global Media
39.031.261407
info@casiraghi-adv.com

South Korea
Y.B. Jeon
82-2-755-3774
stormybj@kornet.net

Account Executive
Emily Capaccioli
817.513.1941
emily.capaccioli@informa.com

Northern Europe
Rachel Disanto
+011 44 1625 876622
rachel.disanto@husonmedia.co.uk

Editorial

Editor in Chief – Senior Content Director
Travis Hessman
travis.hessman@informa.com

Senior Editor
Jill Jusko
jill.jusko@informa.com

Senior Editor
John Hitch
john.hitch@informa.com

Senior Editor
Laura Putre
laura.putre@informa.com

Senior Editor
Dave Blanchard
dave.blanchard@informa.com

Senior Editor
Adrienne Selko
adrienne.selko@informa.com

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