How more manufacturers are becoming thought leaders
A recent article in Crains Cleveland Business focuses on how manufacturing companies are using “thought leadership” in marketing to build reputation and strategically position themselves in the minds of their customers and potential customers. The article sites several manufacturing case histories and shows how thought leadership messaging can help shape the conversation. Several key factors for this type of content creation are noted:
- Create value for end users
- Offer trend defining research
- Share expertise
- Make marketing a priority, not an afterthought
Look here for tips and resources for creating your own “thought leadership” content.