Forging

Operational Know How for Forging Professionals

Connecting marketers with forge shop decision makers and influencers by leveraging deep demographic data and high-quality content focused on improvement, productivity, efficiency and safety.

Forging Audience

Who Reads Forging

Types of Forging Performed

0 %

manager and above

0 K+

monthly page views

0 K+

newsletter subscribers

Solving Marketers Biggest Challenges

Launch and Awareness
Launch and Awareness
Build awareness and generate excitement for new solutions and products.
Content Marketing
Content Marketing
Inform to engage and convert hardcore leads.
Engaged Sales Leads
Engaged Sales Leads
Driving a faster sales cycle.

Increase your sales with our help–through product messaging strategies and adept advertising programs.

Marketing Solutions

RESEARCH

Guide your strategy, gain insights, stay ahead of the competition.

CONTENT MARKETING

Fuel content marketing strategies with visual storytelling, content creation services and lead conversion programs.

ADVERTISING

Reach a large or hyper-targeted audience via display, newsletters, programmatic, native, and print options.

SOCIAL

Leverage our audience data to increase your social engagement & conversions.

VIDEO

Rely on video to engage audiences, attract new prospects and tell your story with impact.

LEAD GENERATION

Engage target audiences, generate and qualify leads through behavioral scoring to shorten the sales cycle.

Cool Campaigns

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Using Research as a Base for your Content Marketing and Lead Generation Strategy

Not all marketers have the opportunity to launch a marketing program with a blank slate, but when the occasion arose for the ABB Marketing Team, they knew that they wanted to do it right.  With the goal of generating new leads for their business division through content marketing and digital channels the team knew they needed a partner that could deliver a rich database to target their key personas, unique solutions for engaging prospects and expertise for converting those prospects to leads.

Manufacturing Insights

Expert Spotlight

  • Robert Brooks Content Director

    Robert Brooks leads content development focused on the primary metal and basic manufacturing industries. He brings more than 20 years of writing, editing and reporting experience.

  • Karen Field Executive Director, Content

    Karen oversees the content vision and strategy across media and live events for the Infrastructure Intelligence Group. She is passionate about audience engagement and is laser focused on creating highly unique content for an audience of technical and business professionals.

  • John Dipaola Sales Director Informa Manufacturing

    John’s leadership on sales and brand strategy drives business goals. For over 20 years, he has advised and coached on change management in B2B media, and helped countless companies take their brand to the next level.

  • Jane Cooper Marketing Director, Infrastructure Intelligence

    Jane directs content marketing initiatives for the Infrastructure group and helps inform our marketing partners on content strategy, development, distribution, and measurement in today’s complex buyer landscape.

Stay up-to-date on the latest marketing trends.

Sales

Account Manager
Joe DiNardo
440.487.8001
joe.dinardo@informa.com

Sales Director 
John DiPaola
216.931.9546
john.dipaola@informa.com

Editorial

Content Director
Robert Brooks
robert.brooks@informa.com

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