Content Marketing

Drive Engagement and Build Relationships with Quality-Crafted Content Programs

When your content marketing program is cohesive, relevant, and supremely well-designed, the impact is powerful. Our content, marketing, and digital experts know your industry; we craft custom programs that drive engagement and deliver on time and to goal.

DOWNLOAD 2017 B2B Marketing Trends Report

Filled with valuable insights on B2B marketing behavior and important bellwether trends across high-growth industries, this report takes a look at 2018 and the top 3 areas to watch.

Top 3 Insights

  • Content marketing will become more sophisticated
  • An abundance of data will drive more personalized marketing
  • Analytics are drilling down to single user measurement/view

Topline B2B Marketing Trends

  • Marketers at enterprise companies prioritize events (83%), social media (72%) and content marketing (68%) as their top tactics to engage decision makers.
  • Measuring success/ROI is the top content marketing challenge for 55% of marketers.
  • Nearly half of enterprise marketers (45%) plan to increase their content marketing investment in the coming year and 42% plan to increase social media spend.

Informa Expert Spotlight

  • Travis Hessman Editor-in-Chief & Senior Content Director

    Travis has created content addressing the challenges faced by the manufacturing sector for over 18 years. His skill for developing and executing successful content strategy is evident through continued site growth and reaching a landmark 1M page views per month.

  • Shelli Winter Vice President, Marketing & Creative, Informa Engage

    Shelli combines her expertise in business, marketing and creative to deliver effective marketing solutions. She is responsible for branding, user experience and marketing creative for client campaigns, events and product marketing.

  • Jake Browne Program Manager

    Jake Browne is a Sr. Program Manager for Informa Engage and oversees delivery of custom content and integrated campaigns for Infrastructure’s Manufacturing and Power and Buildings Groups.

  • Rhonda Wunderlin VP, Demand Generations Solutions, Informa Engage

    With a focus on the customer experience and differentiating values through data-driven best practices, Rhonda Wunderlin helps organizations elevate their position in the marketplace.

Content Marketing Solutions

Content Creation

Benefit from content expertise, creative talent and marketing savvy to create and deliver content marketing assets that resonate with your target audience and drives content marketing success across a variety of channels.

ContentStream

Support your multi-channel content marketing strategy with high-performing content from our trusted brands.  ContentStream makes it easy to syndicate topic based content into your website, newsletters and social channels.

CONTENT ENGAGEMENT CENTER

Transform your strongest assets into a lead-generating digital hub where users can self-educate. Drive quality leads by encouraging users to engage in a time and place that is convenient for them, allowing them to spend more time with your content.

EBOOKS & WHITE PAPERS

Engage digital audiences while helping them solve problems and uncover opportunities around industry topics.  Generate leads with custom content or by sponsoring brand content that is proven to be high-performing.

INFOGRAPHICS

Infographics motivate due to their highly visual and easy to digest format that enables busy professionals to quickly translate data into insights. Draw a wider viewing audience into key information that might otherwise be buried in long-form content and benefit from their ease of social sharing.

STORYSCAPES

Guide users through a topic in a deeply engaging way with a visually-stunning, interactive web experience and bring your content to life across all devices. Blend high-quality content, compelling imagery and interactive elements into an immersive user experience that allows visitors to explore and uncover valuable content based on their level of interest.

WEBINARS

Position your company as an industry expert and connect with prospects who are actively looking for education on a key topic, or solution to their challenge. Webinars are a highly-effective format for delivering powerful, engaging content that generates targeted high-quality leads while allowing you valuable real-time interaction with prospects.

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