Are you engaging with (or need to engage with) Millennials?
The Brookings Institute notes that there are 75 million Millennials in the U.S. as of 2018, making up
nearly a quarter of the total population, and representing 30 percent of eligible voters and
almost two-fifths of its workers. By 2020, they’re expected to represent 35 percent of America’s
If you are a Boomer/GenX manager who oversees a number of millennial workers, or
perhaps a Marketing Director who needs to understand the mindset and preferences of this
generation better, what are you to do? You’ll need some understanding of Millennials’ motivations, needs, concerns, and perspectives.
Click here to get our new Millennials in the Workforce Whitepaper with insights and takeaways into how to best work alongside and grow engagement with this cohort.