The Power of “Old School” Service: Four Reasons Your Business Should Bring It Back

By Joseph Michelli, author of “Driven to Delight: Delivering World-Class Customer Experience the Mercedes-Benz Way

As the tech industry has exploded over the past couple of decades and millennials have risen to power, companies have innovated wildly to keep up with relentless customer expectations. Better, faster, easier! is the battle cry. Oh, and make sure there’s an app for that! It’s no surprise that sleek, streamlined, lightning-paced organizations abound these days. Yes it is what customers wanted — but isn’t there something cold and impersonal about many 21st century transactions?

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